Western Leader

Western Leader

When the West Auckland community want news and information it turns to the Western Leader - the area's leading newspaper since 1963 with the highest readership in the area.

Newspaper Details


With its rich history, cultural heritage and wealth of natural beauty West Auckland is one of the country's most popular locations.

The magnificent Waitakere ranges, the wild beaches of the West Coast and breathtaking scenery offer wonderful lifestyle and leisure opportunities.

Excellent education and community facilities, superb sports, recreation and shopping venues and the special character of its villages, towns and suburbs attract many to live and work in this remarkable community.

When the community wants news and information it turns to the Western Leader - the area's leading newspaper since 1963 with the highest readership in the area.

The Circulation area includes Avondale, Blockhouse Bay, Glen Eden, Glendene, Green Bay, Harbour View, Henderson, Henderson Valley, Herald Island, Hobsonville, Kelston, Laingholm, Massey, Massey East, Massey North, New Lynn, Palm Heights, Ranui, Sunnyvale, Swanson, Te Atatu Peninsula, Te Atatu South, Titirangi, Waima, Waimanu Bay, Waitakere, Western Heights, Westgate, West Harbour, Whenuapai, Woodlands Park.

Newspaper Display Advertising

Display advertising is located throughout the publication and utilises size, colour, illustration and typography to attract the reader's attention. Display advertising is primarily found in the editorial sections but can also be placed within classified sections if deemed appropriate and relevant.

You can request a preferred position within the newspaper for a fee or choose "run of paper" whereby the advertisement is placed in any position in the paper at our discretion. Opting for run of paper generally results in a reduced charge to an advertiser.

Classified Advertising

Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations vacant.

Premium Positions

Advertisers are able to purchase front page solus, premium pages and specific positions, subject to availability.

The Western Leader runs their weekly Real Estate publication, "Western Homes" inserted every Thursday Western Leader and Fridays into parts of Central Leader (Hillsborough, Mt Roskill, Mt Albert, New Windsor and Lynfield) and Auckland City Harbour News (Point Chevalier and Waterview).  Circulated to   95,820 homes.

Builders, Developers, MREINZ and Private Sales can use this feature publication.  Sizes are composite.

Standard Sizes

Run of Paper display ads range from 10cm high x 7.5cm wide to a full page at 38cm high x 27cm wide.

Classified - Run-ons minimum of 4 lines to boxed ads with discounts available for regular volume advertising, colour classifed ads are available. 

Run of Paper (ROP)

The Western Leader publishes ROP on Tuesdays, Thursdays and Fridays. 

Sections are Local News and regular features on Health, Beauty, Business, Lifestyle, Sport, Education.

Weekly features include Health & Wellbeing, Business & Enterprise, Dining & Entertainment, Motoring, Education & Training, Home & Garden, Buy Direct & Save and Babies & Toddlers.

Advertorials are available for every 8 ads placed in one of the above features.

Quarterly features are Focus On Education, The Health Report and School Holiday features with yearly features such as at Christmas.

Reader advertisements are also accepted, they must contain the following:

  • - reader advertisements must be entirely contained within a ruled border
  • - the text may be set in ordinary news type
  • - the word ADVERTISEMENT must be set in 14pt capitals and in bold, and must be placed inside the border at the top left-hand corner of the advertisement or centred at the top.



The Western Leader is available online at:




External wraps are available around the outside of the Western Leader.


Catalogues and flyers are distributed in the Western Leader and delivered to letterboxes where junk mail and circulars are not permitted. 

Contact:  Daniel Cho phone +64 9 925 9619, email inserts@snl.co.nz

Ad-tachments are also available on request. 

How to calculate a rate

The Western Leader has a number of varying rate levels depending on volume and position in the paper. 

Group buy rates are:

  • - Auckland Regional Coverage, 10 papers
  • - Auckland Metro Coverage, 8 papers
  • - Any 5 Suburban Newspaper

Retail Ratecard 2011

Agency Ratecard 2012

Solus or special loading positions are available for an added percentage rate

The total amount is exclusive of gst.


Booking deadlines for display advertising are:

Tuesdays paper        Thursday prior 12noon

Thursdays paper       Monday prior 12noon

Fridays paper            Tuesday prior 4pm

Camera ready material deadlines for display advertisements are:

Tuesdays paper        Monday prior 1pm

Thursdays paper       Wednesday prior 1pm

Fridays paper            Thursday prior 1pm

Classified booking and material deadlines are:

Tuesdays paper        Friday prior 1.30pm

Thursdays paper       Tuesday prior 1.30pm

Fridays paper            Wednesday prior 2.30pm

Note: Statutory holidays will affect the deadlines

Classified non display bookings can be placed through a Classified Sales Consultant, by phoning 09 525 2100 or emailing clsad@snl.co.nz.


Camera ready ads high resolution pdf

Images - jpeg

Logos - tif or eps

Suburban Newspapers Pre-Press specifications

How to book

Bookings can be made through the Western Leader office, Suburban Newspapers & the New Zealand Community Network, Central Park 666 Great South Road Penrose Auckland.

All bookings are booked to a monthly account or prepaid by Credit Card or Direct Debit. 

National Credit Application form

Contacts and bookings

Sales Manager Western Leader:  Cheryl Ashby

2 Waipareira Avenue


Ph:  +64 9 837 0340

Email:  cheryl.ashby@fairfaxmedia.co.nz


Classified Advertising

Ph:   +64 9 525 2100

Fax:  +64 9 634 5600

Email:  clsad@snl.co.nz



Contact Daniel Cho

Ph:   +64 9 925 9619

Email:   inserts@snl.co.nz


New Zealand Community Network Manager:  Michele Chapman

DDI:  +64 9 925 9619

Email:  Michele.chapman@fairfaxmedia.co.nz

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