Reseller News, serving the New Zealand technology channel.
Reseller News is a fortnightly newspaper with a news website, newsletters and a social networking presence. It has a strong focus on the business opportunities for the channel, tech products and market trends, along with an emphasis on people stories and local developments.
"Established in June 1997, Reseller News is the most credible, independent source of news for the channel community."
Simon Eskow, Editor
Our readers make crucial decisions every day about technology products and services. They include system integrators, distributors, retailers, independent software vendors, consultants and more.
Reseller News readers represent a range of businesses in the local IT channel - from hardware and software manufacturers to distributors (wholesalers) and business partners. Most are responsible for advising other businesses about technology products and purchase decisions. They are technology savvy, well-educated and have a high level of disposable income. They are interested in gadgets, travel frequently within New Zealand and overseas, and are predominantly male.
80% aged 30-49.
38% have a personal income of $100,000+
77% are involved in the decision making and/or purchase of computer-related products or services at work.
Source: Fairfax Media Business Group Survey Feb 10
A combination of text and/or advertisement gives vendors and distributors the opportunity to highlight new products, solutions, partner programmes, services, announcements and other items of importance. The advertorial is primarily text, designed to complement the associated advertisement.
Advertorial will be written by Phil Parent, a professional IT journalist, in conjunction with the advertiser.
Reseller News Roundtable Luncheons
These events bring together a select group of channel industry members to discuss a particular issue. They are a unique opportunity to give emphasis to a key topic and find out what the target audience really thinks.
Reseller News delivers a vehicle for sponsor branding and a positive experience for attendees. Relationships with key decision makers are strengthened, facilitating further dialogue and/or a relationship with your company.
The topic is jointly agreed between the sponsor and the Reseller News editor, with attendees chosen from a jointly formed list. The roundtable then serves as a key independent thought leadership piece in a subsequent edition of Reseller News. Approximately four pages are dedicated to editorial coverage of the event, and sponsorship is acknowledged in the introduction.
The total cost is $9,000 - $12,000*, including all organisation and catering for the luncheon in either Auckland or Wellington.
* dependent on number of attendees.
Reseller News Insight Luncheons
Resellers need to know about emerging technologies and strategies to get their sales mix right. As a result, Reseller News will run a series of insight events as two and a half hour luncheons. They could be a networking opportunity for the channel, feature presentations from resellers or distributors, a sponsor presentation, an international speaker Q&A, and/or a panel discussion. There might be a dedicated topic, decided in conjunction with the Reseller News editorial team. The sponsor will be asked to brief Reseller News on achieving a defined outcome.
There is a choice of Auckland or Wellington venues, with an audience the size of the sponsor's choosing.
A personal invitation will be sent via email to the list of invitees.
The editor's opening address will acknowledge the sponsor. Five seats will be provided for the sponsor at each event venue to encourage networking. Sponsor's signage and banners are displayed (sponsor to supply).
After the event, lead generation will be carried out through a contact database of delegates (subject to privacy laws).
The sponsorship investment is $19,000 excluding GST. Attendees number approximately in Auckland and 35 in Wellington. Costs can vary depending on numbers and locations.
Telephone: +64 9 926 9128
Mobile: +64 27 6177 235
Telephone: +64 9 926 9104
Sales Manager - Reseller News
Telephone:+64 9 926 9100
Mobile: +64 275 420 267
Fax: +64 9 909 6989
Advertising agency sales
Telephone: +64 9 970 4000
Fax: +64 9 970 4045
Telephone: 1800 0 FFXNZ (1800 033 969) or 02 9282 1366
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